Okay, people, people. PLEASE SETTLE DOWN about Dreamworks.
They are not in any deeper hole than what they have been in the past.
People have been going on and on about how much they've been struggling but they are not struggling any worse than usual.
Yes, 3 of their 4 last films didn't haven't really been successes but I can tell right here and right now, from a broader perspective why they aren't in trouble.
Number 1.
In the past their films also didn't earn that much money. The first four films they released only grossed around 300 million or less and it wasn't until Shrek did they get a big hit.
Secondly after Shrek a lot of their films still didn't gross that much. Most films averaged at around 300 million or less, meaning they also weren't box office successes and this has been going on for 20 years.
But here's the thing people. A movie earning 300 million is STILL a success in the broad scheme of things.
The average movie earns around 100- 150 million. That means that these films aren't average and ARE getting in the people! They're getting in a lot of people, just not enough to push the films pass sequel level.
Stand alone, these films actually are doing well!
It's only the budget which is out of control. An average Dreamworks film costs 120 million. An average CGI animated film should cost 70 mil to 90 mil. If Dreamworks could just cut down on its cost its films could all be successes!
A case example. Cloudy with a Chance Of Meatballs 2 cost 60 mil- 15 million less than it's predecessor. It grossed around 220 mil and that is below average for a sequel but guess what, because it was made relatively cheaply IT WAS A SUCCESS!
That's what I'm trying to tell ya! The average Dreamworks film is a success in that it's even passing 200 mil! And the films that pass 400 mil are the uber successes. How to Train Your Dragon, Kong Fu Panda, Madagascar and Shrek are the uber successes and earn more than enough to rival the big box office draws such as Guardians of The Galaxy or Dawn of the Planet of the Apes.
So people. PLEASE calm your shit! They are doing fine.
They're struggling, but honestly, they've always been struggling.
Peace out.
